What is the Importance of Product Packaging in any business in the world, when you think about doing your product’s marketing, any brand considers Product packaging? Why?
Nowadays, the packaging is not just seen as a box used to pack the products; instead, it is the most powerful tool for a product’s branding and marketing. Packaging represents your brand and also your motto behind the brand.
Customized packaging is the best thing a business can invest in in a long run. You need to pay extra attention to the packaging and its design because when you launch a product in the market, any retailer or consumer will notice the packaging.
Suppose you walk into a store and see two same products, but with different packaging one is packed in a simple brown box, and the other is packed in a creatively designed box; which one will you choose? Almost every time, you will choose the product whose packaging looks beautiful and is appealing to your eyes.
You see many products in the market with the same quality, but the highest seller is the one that has attractive packaging. The first impression is the last, and you want it to be a positive one in your customer’s eyes.
Now let’s discuss in detail the Importance of Product Packaging.
Protects the Product:
The best place to start your business is online, especially after this COVID-19 outbreak. Markets are great, but people now have fear in their hearts, and they like to shop safely. Even if they feel ok to visit the market, you will not be available in all the market places unless you become a big brand.
This is why you should start from the online market, and for that, you will need a shipping company. The last thing you want to happen is that your customer places their first order and receives the broken product. The quality of your packaging matters because during the shipping process, conditions often get worse, and you want your product to stay away from any harm. Cardboard boxes and kraft paper boxes are the best material you can find to customize and protect your product.
These boxes are sturdy and are eco-friendly. If you have a glass or ceramic product, then corrugated boxes are recommended because they are the toughest boxes you can find in the market.
Promotes the Product and Brand:
Before deciding on your packaging material, the first thing you should do is find an expert who can design the packaging for you. You need your product to stand out, and an expert can help with this process. You can hire a professional online or in your town to assist you in making the best possible logo for your brand.
After you finalize the design, you need to find a printing company that can print the packaging’s design and logo. For your customers’ ease and to enhance your brands’ impression, you can add details like expiry date, weight, ingredients, information, and instructions related to the product.
You can opt for packaging with a window so your customer can see inside the box before buying it. Make sure you have a creative and attractive design so that it can be recognized easily. Keep it simple because it never goes out of fashion.
While deciding the packaging design, it is essential that you know your customers’ preferences because you are making the product for them. For that, you need to identify the audience you are targeting because different age groups have different preferences.
For example, take an example of a facewash. Which skin type will your facewash fit perfectly on? If it solves the problem of a person who has oily skin, then write this detail creatively on the packaging so that the person who does not have oily skin can move on without wasting their time.
Differentiate You from Your Competitor:
You have read it above, and you might have noticed by yourself that how many brands are offering the same kind of products, so what will make you any different from them? It is simply your presentation of the product that will make you stand out from the rest.
For some reason, if your competitor is not using custom boxes, then pounce upon the opportunity and take away all their sales just by using a customized packaging that looks attractive.
I hope you liked the post and understood the importance of product packaging
Written by Rachelle Haley